Drive™ For Parents


    Parents in many ways are ‘clued out’ when it comes to their teenagers. Why? Because this media-absorbing, technology-laden group often appears alien to adults:

They think visually.
They assume they are as immortal as their videogame characters.
They believe they should have it all.
They have short attention spans.
They learn by doing, not by reading.
They want – and follow – role models.


THE TEEN ‘HEALTH CRISIS’
    If the Center for Disease Control learned that a disease was infecting 5,000 children age 16-20 every day in America, and killing 23 of them with many more becoming disfigured, seriously injured, and wheelchair-bound each day, they would send out a national alarm.
    The disease is here. It is called teen driving. Parents are unaware of the crisis.


COMPONENTS
    Besides various information sheets and tools, there are four major components to Drive™ for Parents:

Video
    The Drive™ Video is the one used in the Drive™ for School program. There are numerous visual and textual ‘clues’ about the attitude of the driver. This is a crash waiting to happen, and it is very disconcerting when parents see it because the driver is exhibiting behavior similar to THEIR son or daughter.




Drive™ for Parents Presentation
    The Parents Presentation provides a strong illustration of the consequences and truth of adult and teen driving. Parents learn quickly why the Number One killer of teens is motor vehicle crashes. This rapid-paced, absorbing ‘journey’ provides insight into what parents and teens must do to become safe drivers.








CRASH CARDS™: Presentation/Activity
    The CRASH CARDS presentation personalizes the odds of what will happen to every parent’s young driver. Using a highly accurate probability model, CRASH CARDS are passed out to demonstrate what can happen to the children of each attendee. There are two participatory activities: (1) The probability that each parent’s child will crash, or be injured, during their teen years; (2) The probability of teens in their communities or towns crashing and being injured or killed. Parents keep their cards to remind them that their children will symbolically draw their own ‘crash cards’ for their teen years.



CALL TO ACTION
    The program ends with a ‘Call to Action’ – ideas on how parents can work together in their cities and in their communities to help their teens become safe, crash-free, injury-free drivers.

WHERE SHOULD THE
PROGRAM BE GIVEN?


    There are a variety of venues where Drive™ for Parents can be presented to adults, including:

   Public, commercial and private
         schools

   Community organizations and
         clubs

   Faith-based institutions and
         groups

   Businesses and corporations
   Special events
   Government-sponsored programs
   Library and PTA meetings and
         programs

   Non-profit organizations



OBJECTIVES OF DRIVE™ FOR PARENTS
    There are three important objectives for the Drive™ for Parents program:

1. To raise the awareness among parents and all adults of the health crisis that is teen driving.

2. To help adults understand that they are part of the problem when they exhibit negative driving behaviors, and that by changing the way they drive they can be part of the solution as role models.

3. To develop active participation by parents in their communities to make their neighborhoods crash-free and injury-free.
© 2003-06 Moorshire Group • P.O. Box 1472 • Homewood, Illinois 60430 USA • Telephone (708) 957-4704