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Drive™ for School
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BACKGROUND
Traditional driver education centers on the rules of the road, the mastering and enforcement of those rules and the ability to learn and practice driving skills. While extremely important to teach teens how to drive a vehicle and obey the laws, it has become clear that teenage driving crashes, injuries and fatalities occur not only through inexperience but also because of their attitudes.
“In my 34 years of teaching driver education, I have never seen a more compelling video on the reality of driving. In 67 seconds, students feel an emotional tug that sets the stage for developing positive driving attitudes.”
– Jim Fleming, Chair, Driver Ed Dept., Homewood-Flossmoor High School (3-Time Presidential Blue Ribbon School)
The Drive™ for School Program is a teaching tool based on marketing concepts and a learning technique developed by Moorshire Group called OWNERSHIP LEARNING™. It allows teens to come to their own conclusions, to ‘own’ their input, and therefore to have a vested interest in what they learn so they will use it when driving a motor vehicle.
COMPONENTS
Besides various collateral materials to aid in using the program and in grabbing teen attention, there are three main components.
Video.
The Drive™ Video reveals the incredible ‘disconnect’ between what teens do when driving a motor vehicle and the kind of drivers they believe  they are after starting the engine. This is an interactive video. Teens are asked to find the visual clues that point to the driver’s attitude and behavior when driving, and the written clues (thoughts) of how the driver views his abilities. The video does not have a happy end. There are almost 5,000 unhappy endings each day in America: The number of crashes involving 16 to 20 year-olds.
Drive Presentation.
The PowerPoint™ Presentation is an in-your-face illustration of the truth about teen driving. It is also participatory. Each student is asked to read one slide. The slides are a mix of pictures and usually a few words, and students have become emotionally involved when seeing the presentation. Teachers have the ability to stop at any slide to discuss a point being made or to ask a question.
Reality Checkmate™ Challenge Book.
“The Drive Program is a critical aid to the in-class instruction and driving lessons we provide young drivers. The slide presentation and the hands-on Reality Checkmate book address driving behavior. Rules of the road do not save lives if the wrong attitudes are behind the wheel. The Drive Program demonstrates positive, mature attitudes on a level that teens can understand, and adopt.”
– Bryan Wittersheim, Instructor, Driver Ed Dept., Niles West High School (Presidential Blue Ribbon School)
Based on Ownership Learning™, teens are placed in groups and assigned 2 or 3 of the 15 scenarios from the book – situations that most likely will occur before they graduate high school. They choose group leaders, who bring before the class the consensus reached by their groups on what to do in a given situation and what their attitude
should be: Actions are always linked to attitude.
Using the marketing concept of ‘frequency and reach,’ students teach themselves, with the teacher acting as a coach. Responses are guided through the Socratic method of questioning, so that the students truly own their answers, remember them and apply them. (For results of the impact of the Drive for School Program on teen drivers, go to Analysis.)
Most teachers take the Drive Workshop to learn new techniques on teaching 21st century teens and to participate in using the Drive Program.
PowerPoint™ is a trademark of Microsoft® Corporation.
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